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Madrid Plans Generation of ’27 Centenary Events, Milla Canal and Three Tourism Hubs for 2027

Madrid Plans Generation of ’27 Centenary Events, Milla Canal and Three Tourism Hubs for 2027

The Madrid regional government plans a programme in 2027 to mark the centenary of the Generation of ’27. Called “27 Generación Velintonia,” it will coincide with the full restoration of Velintonia, poet Vicente Aleixandre’s house in the capital, which the region bought in 2025…

Best Tech Events in Europe 2026: MERGE Madrid Highlights AI, Fintech and Web3

Best Tech Events in Europe 2026: MERGE Madrid Highlights AI, Fintech and Web3

MERGE Madrid is scheduled for 27–29 October 2026, with a focus on the intersection of traditional finance, crypto and Web3. Organisers expect more than 3,000 attendees and over 200 speakers from more than 40 countries. The programme has six tracks: Digital Money, Payments and…

Madrid Wins Global and European Incentive Destination Awards at 2026 World MICE Awards

Madrid Wins Global and European Incentive Destination Awards at 2026 World MICE Awards

In Jamaica on 12 October, Madrid was named the world’s and Europe’s best incentive destination at the 2026 World MICE Awards. The honours recognise trips that companies arrange to reward or motivate employees, partners and clients. They also reflect the city’s range of…

Madrid's Major Events Generate Over €5.6 Billion in Economic Impact

Madrid hosted more than 51,000 meetings, conferences and related events in 2025, generating an estimated economic impact of over €5.5 billion, according to a report on meetings tourism. Other industry figures put annual activity at around 55,000 events and its impact above €5.6…

Madrid Hosts 55,000 Events a Year, Aims to Remain a Leading International Capital

Madrid Hosts 55,000 Events a Year, Aims to Remain a Leading International Capital

Madrid hosts around 55,000 events each year, generating more than €5.6 billion for the city, according to figures presented at a meeting organised by the city council and Nebrija University. Shakira concerts, Mercedes-Benz Fashion Week, the Fruit Attraction trade fair and a…

Madrid’s Hispanidad 2026 Draws Record Audience of More Than 1 Million

Madrid’s Hispanidad 2026 Draws Record Audience of More Than 1 Million

More than one million people attended Madrid’s Hispanidad 2026, the festival’s highest figure on record and an increase of over 10% from 2025, according to the regional government. The sixth edition ran from October 2 to 12, bringing more than 200 activities to parks, squares and…

Over 200 Tourism and Design Professionals Meet in Madrid to Shape Future Destinations

More than 200 professionals from tourism and design gathered at Madrid’s Reina Sofía Museum for the first Tourism & Design Summit 2026. One central conclusion was that Spanish destinations should assess success increasingly through the economic, social and cultural value…

Madrid Adds Sports and Mexican Cuisine to Hispanidad 2026 Programme

Madrid Adds Sports and Mexican Cuisine to Hispanidad 2026 Programme

Madrid’s Hispanidad 2026 programme will include a 10-kilometre race and a Mexican food festival, both centred on Puente del Rey in Madrid Río. The regional government announced them as part of its celebration of the language and cultural ties shared by Spanish-speaking countries.…

Madrid Corre en Español Combines Running and Mexican Food for Hispanidad

Madrid Corre en Español Combines Running and Mexican Food for Hispanidad

Runners, music and Mexican food will gather around Puente del Rey in Madrid Río during MadBlue River Fest, from October 9 to 12. Part of the region’s Hispanidad 2026 programme celebrating cultural ties among Spanish-speaking countries, the festival includes Madrid Corre en…

Madrid Attracts €16 Billion in International Investment, 52% of Spain’s Total

The Community of Madrid drew nearly €16 billion in international investment last year, representing 52% of Spain’s total, regional economy minister Rocío Albert said at the opening of the third Madrid Investment Forum. The regional government organized the forum to present Madrid…

Major Events Expected to Generate €3 Billion for Madrid Region in 2026

Madrid is expected to record €19 billion in tourist spending and welcome 9.5 million international visitors by the end of 2026, according to regional government estimates. Officials project a €3 billion economic impact across the region from major cultural and sporting events,…