Variety and Outfront Announce New York Experience and Culture Summit Featuring Questlove
From city streets to concert venues, in-person experiences will take center stage at Variety and Outfront’s first Experience and Culture Summit, “The IRL Advantage.” The invitation-only event will be held Oct. 7 at The Penn District by Skylight in New York, bringing together artists, marketing executives, sports leaders and media companies to discuss how live experiences build audiences and influence consumer behavior. The program looks at marketing in places where people gather, including concerts, sporting events and festivals. Questlove will discuss how live audiences shape his work with The Roots. Charlamagne tha God will address the experiences he creates for fans, including the Black Effect Podcast Festival, and Ice-T will join executives from NBCUniversal, Volkswagen and Xfinity to discuss fandom and live experiences. Rafael Espinal, commissioner of the New York City Mayor’s Office of Media and Entertainment, will address the city’s role in large-scale experiences. Marketing leaders from Ulta Beauty, Snap, American Express, the NFL, Major League Soccer and the Women’s Tennis Association will examine how brands and sports organizations engage people beyond screens. A panel on the future of experiential entertainment will cover emerging technology, AI and event design, with speakers from Twitch, American Express and On Location alongside Josephine Vaccarello, Madison Square Garden’s executive vice president of live entertainment.
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