10+ Austin F1 Events and Free Pop-Ups Ahead of the U.S. Grand Prix
A Williams show car and racing simulators are among the race-week attractions arriving in Austin ahead of the Formula 1 U.S. Grand Prix at Circuit of the Americas. The free Williams Fan Zone runs October 19–24 at 800 Congress Ave., with merchandise and scheduled Q&As featuring driver Alex Albon and team principal James Vowles. Lando Norris’s 1970s-inspired shop opens at 1500 San Jacinto Blvd. from October 21–25. The free Mercedes fan hub follows at 400 Congress Ave. from October 22–25, with planned pit-stop challenges, simulators, giveaways, music and food vendors. In East Austin, former F1 driver Daniel Ricciardo’s Enchanté clothing brand and Ford Racing are teaming up for a pop-up at Distribution Hall from October 22–25. Other stops include an Audi art-and-car showcase at Central Machine Works, padel matches and F1 viewing at Padel39 East, and a ticketed Sports Illustrated afterparty on October 24. The Long Center hosts Road to the Race on October 21, with more than 100 hypercars and supercars, a military flyover and a charity auction; general admission is $10. That evening, the Pink Paddock Club and Aston Martin host a free gathering at The Bungalow on Rainey Street, with general entry starting at 7 p.m. On October 22, the Esses Bazaar on East Sixth Street has a country music lineup beginning at 7 p.m., including the musical debut of Racing Bulls driver Liam Lawson.
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