Veloce Adds Extreme H Hydrogen Racing To Motorsport Promotions Empire
Veloce Media Group is making significant strides in the evolving world of motorsports, particularly with its recent entry into Extreme H hydrogen-powered racing. This move is part of a broader strategy to enhance fan engagement and diversify its portfolio, which spans both virtual and real racing. Daniel Bailey, CEO of Veloce, emphasizes the importance of adapting to modern consumer habits, where fans increasingly engage with motorsport through gaming and content creation. Initially rooted in esports, Veloce has become a leading talent manager in sim racing, boasting a massive following across its channels. With over 55 million subscribers and more than 500 million views monthly, Veloce has successfully tapped into the growing interest in racing video games. This innovative approach contrasts with traditional motorsport organizations that often focus solely on track events and sponsorships. Another exciting initiative is Quadrant, co-founded with Formula One driver Lando Norris. This project combines esports, content creation, and apparel, allowing fans to connect with drivers in more casual settings. Quadrant has rapidly grown its audience and revenue, aiming to become the largest motorsport platform globally. As Veloce continues to explore new avenues in both virtual and real-world racing, its commitment to fan engagement remains at the forefront of its mission.
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