Iceberg bets on organic sourcing and clean labels to build a Rs 100-cr ice cream brand
Iceberg Organic Ice Creams is emerging as a significant player in India's premium ice cream market, which is shifting from indulgence to a focus on ingredient quality and transparency. Founder and CEO Dr. Suhas B. Shetty emphasizes that consumers are increasingly scrutinizing labels and seeking products made from recognizable, organic ingredients. This growing awareness reflects a broader trend toward wellness and functional nutrition, where the quality of ingredients takes precedence over merely counting calories. To differentiate itself in a competitive landscape filled with legacy brands and startups, Iceberg prioritizes genuine ingredient transparency and certified organic sourcing. Shetty believes that consumer education is crucial, as many people are still learning about the significance of organic certifications and ingredient quality. By fostering informed consumer relationships, Iceberg aims to build trust and loyalty, which are essential for long-term success. While establishing an organic-first business presents challenges in sourcing and supply chain management, Shetty sees these as long-term investments. He is confident that with a commitment to quality and robust supply chains, Iceberg can scale efficiently across India. The company's roadmap includes expanding its market presence and innovating products to meet evolving consumer demands, all while maintaining a focus on building a sustainable and trustworthy brand.
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