Queensland Boosts First Nations Tourism Ahead of Brisbane 2032
Queensland is preparing to place First Nations tourism at the centre of its visitor economy ahead of the Brisbane 2032 Olympic and Paralympic Games. The new seven-year strategy aims to lift the international profile of Aboriginal and Torres Strait Islander tourism and deliver lasting cultural, social and economic benefits for First Nations communities. The Queensland First Nations Tourism Strategy 2026–2032 was developed by the Queensland Tourism Industry Council with support from the state and Australian governments. Consultation involved First Nations communities, tourism operators and industry stakeholders in Brisbane, the Gold Coast, Townsville, Thursday Island, Mount Isa and other locations. The plan sets out four priorities: stronger First Nations leadership and cultural authority; sustainable tourism businesses; expanded workforce and leadership opportunities; and greater visitor demand through authentic storytelling. It follows the 2020–2025 tourism plan, which included the Year of Indigenous Tourism, the Queensland First Nations Tourism Council, mentoring programs and business capability initiatives. QTIC chief executive Natassia Wheeler said Brisbane 2032 provides a rare opportunity to bring Queensland’s Aboriginal and Torres Strait Islander cultures to a global audience. Delivery will be phased through to 2032, with a final publication expected in coming months to specify implementation dates, recommended actions and responsible organisations.
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