Diptyque's Rs 5,000 'mosquito coil' is getting roasted in the Philippines too
Diptyque, the renowned French luxury fragrance brand, has recently launched a scented spiral as part of its summer collection, sparking a wave of laughter and memes, particularly in India and the Philippines. Priced at €45 (approximately Rs 5,000), the product's striking resemblance to a traditional mosquito coil has led many to question its luxury status. While Diptyque markets the spirals as a means to elevate outdoor spaces with fragrance, social media users have had a field day comparing it to the humble insect repellent commonly found in households. The scented spiral set, which includes six spirals and a gold-finished holder, aims to evoke the serene ambiance of a Mediterranean water garden. However, the playful mockery surrounding the product highlights a broader trend in the luxury market, where high-end brands often draw inspiration from everyday items. This isn't the first time a luxury brand has faced scrutiny for seemingly appropriating local culture; Prada previously encountered similar backlash over its Kolhapuri sandals. Despite the humor, not everyone is convinced that the luxury treatment justifies the price. Many consumers express a preference for more traditional scented options, such as candles, over the pricey spirals. Ultimately, this episode serves as a reminder of the cultural connections embedded in fashion and style, where luxury and everyday life often intersect in unexpected ways.
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