From search to shopping carts, digital ads mint Rs 80,000 crore
In the fiscal year 2024-25, Indian tech and ecommerce companies generated nearly Rs 80,000 crore in advertising revenue, marking a significant increase from the previous year. This growth is largely attributed to the rise of digital advertising, with Google and Meta leading the charge, particularly among younger audiences. Retail media platforms like Amazon and Flipkart also experienced substantial gains, as brands increasingly allocate budgets to data-driven channels that deliver measurable results. Video content has become a crucial driver of ad revenue, with both Google and Meta excelling in short-form video formats. As digital advertising continues to evolve, small and medium-sized businesses are playing a vital role in this expanding market, contributing to a projected growth in digital ad spend that could nearly double by 2029.
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