
Retailers Say Ralph Lauren, Prada, Zegna Among Strong Fall Propositions
Milan Men's Fashion Week showcased a refined selection of collections, despite a lighter runway schedule. Ralph Lauren made a significant return with a dual-collection show that highlighted the blend of casual and elegant styles, while Prada impressed with its new slim silhouettes and a sense of vintage charm. Zegna emphasized timeless craftsmanship, promoting the idea of garments being shared across generations. Retailers noted a resurgence in tailored looks, rich textures, and earthy palettes, reflecting a thoughtful approach to modern menswear that balances tradition with contemporary flair. Overall, the season celebrated quality and craftsmanship, with a focus on creating pieces that carry history and foster a sense of community.

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